Custom Work
Bespoke brand identity and web design for clients who need something built entirely from scratch. Limited availability.
When Pre-Made Isn't the Right Fit
Our brand kits are designed to get most businesses launched quickly and affordably. But we understand that some projects require a completely custom approach—something built from the ground up with your specific vision, market, and goals in mind.
We accept a limited number of custom projects each quarter. If you're looking for bespoke brand identity work, we're here to help.
What We Build
Brand Identity From Scratch
Complete brand development including strategy, naming (if needed), logo design, color systems, typography, and comprehensive brand guidelines.
- Brand strategy & positioning
- Multiple logo concepts & revisions
- Full visual identity system
- Detailed brand guidelines
- Business card & stationery design
Custom Web Design & Development
Fully custom websites designed and built specifically for your business—not adapted from a template.
- Custom design tailored to your brand
- Responsive, mobile-first development
- Content management system (if needed)
- E-commerce functionality
- Advanced integrations & custom features
Complete Digital Ecosystems
End-to-end digital presence including brand identity, website, marketing materials, and launch strategy.
- Full brand identity + website
- Marketing collateral design
- Social media templates
- Email templates & automation setup
- Launch support & strategy
Specialized Projects
Complex builds requiring unique solutions, technical expertise, or industry-specific requirements.
- Multi-vendor marketplaces
- SaaS product interfaces
- Member portals & dashboards
- Custom web applications
- API integrations & automation
Investment & Timeline
Custom logo design, color palette, typography selection, and basic brand guidelines. Pricing scales based on complexity, number of logo variations, and deliverables needed.
Timeline: 1-2 weeks
Complete brand identity plus a custom-designed and developed website. The most common package for new businesses launching with a professional presence.
Timeline: 3-5 weeks
End-to-end solution including brand identity, website, marketing materials, email templates, and launch strategy. For businesses treating their brand as a core asset.
Timeline: 6-8 weeks
Complex builds, SaaS products, marketplaces, or projects with unique technical requirements. Pricing based on scope, timeline, and technical complexity.
Timeline: Varies by scope
All projects are quoted individually based on scope and complexity. Brand identity pricing depends on the number of logo concepts, variations, and asset deliverables. We may be able to expedite timelines depending on current workload.
The Process
Initial Consultation
We start with a conversation to understand your business, goals, and vision. This is free and no-obligation—we want to make sure we're the right fit for your project.
Proposal & Agreement
We'll prepare a detailed proposal including scope, timeline, deliverables, and investment. If you're ready to move forward, we formalize the project with a signed agreement.
Discovery & Strategy
Deep dive into your business, market, competitors, and target audience. This phase ensures we're designing with strategy, not just aesthetics.
Design & Development
We design and build your project with regular check-ins and milestone reviews. You'll see progress at key stages and provide feedback to keep us aligned.
Refinement & Launch
Final revisions, quality assurance, and launch. We deliver all files, provide training if needed, and ensure you're set up for success.
Availability & Process
Custom projects are taken on a limited basis to ensure each client receives dedicated attention and quality work. We typically work with 2-3 custom clients at a time, depending on project complexity.
Most projects move steadily through our process with regular communication and milestone check-ins. Timelines can be adjusted based on your urgency and our current workload - we're often able to accommodate faster turnarounds when schedules align.
Current Availability: Accepting new custom projects. Response time for consultations is typically within 1 business day.
Note: The First Fold's lead designer also takes independent web development and design work at gridghost.dev for projects requiring advanced technical implementation or specialized development.
Who This Is For
✓ You have a clear vision
You know what you want to build and need expert execution to bring it to life.
✓ You need something unique
Your market, positioning, or technical requirements demand a custom solution.
✓ You value strategic design
You understand that great design is rooted in strategy, not just aesthetics.
✓ You're ready to invest
You have the budget and timeline to invest in a thoughtfully crafted solution.
Request a Custom Project Consultation
Tell us about your project and we'll get back to you within one business day to discuss next steps.
Looking for Something Faster?
Browse our collection of pre-made brand kits. Each one is exclusive, professionally designed, and ready to customize with your business name.
Browse Brand Kits